We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.
So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.
In this session, we reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.
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Steal These Tools
Canva | canva.com
Adobe Spark | spark.adobe.com
Powtoon | powtoon.com
Mail Chimp | mailchimp.com
MailerLite | mailerlite.com
Very similar to Mailchimp, MailerLite has the added bonus of allowing you to run autoresponder (email courses) using a free plan.
Subscribe for free to the email course we built as a follow up for this session.
I’d love to hear from you if you steal any of these or other similar things. Let me know if you have any questions or if you’d like to bring this session to your organization.
Mike Taylor 
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